About Us

We're a group of strategic thinkers – small in number but broad in reach. We have skills and experience in almost every aspect of software development and marketing.

Our founding partners, Sam Bayer and Marty Chobot, met and worked together at Sapiens International during the mid-90's. Since then, each has built a successful consulting practice. Sam in product development and strategic marketing and Marty in marketing and communications.

In the summer of 2002, Sam and Marty had the opportunity to partner together to assist SciQuest with their strategic positioning and development strategy. At that point, they realized the incredible synergy that could result from the combination of their skills, experience and approaches.

The result: MarketAcuity. A unique combination of product development, marketing and sales consulting and services with one goal: helping software companies grow and thrive.