Services | Customer Focus Groups

Focus Groups are our forte. We've been facilitating them since the early 90's. We've written about them, and speak on their virtues every opportunity we get. We've repeatedly said; that if an organization could only introduce one new technique into its product management process, it should be the Customer Focus Group. No other technique simultaneously brings a project team closer to their customer, while exposing the many risks that threaten the project.

You can outsource the entire Focus Group process to us, or we can coach you through an event.

Either way, here is what we'll accomplish together:

• Establish the learning goals for the Focus Group
• Define the overall project plan
• Define the attributes of, and recruit, the participants
• Reserve suitable facilities
• Ensure an effective Focus Group agenda
• Facilitate an efficient and productive Focus Group
• Analyze and interpret the results.

Here's what people are saying about the power of our Focus Groups:

“I've been involved with over 500 software product releases in my 25 year career, and I've implemented one trendy methodology after another, all promising to help development organizations deliver better software faster.  None of these methodologies had 1/10th the impact of Customer Focus Groups.”

Rowland Archer
co-Founder, Haht Commerce

“..SciQuest benefits since it can focus its resources on product capabilities that are virtually guaranteed to be not only acceptable but compelling to our customer base.”

Vic Tolomei
VP Development, SciQuest